Luciano's grandfather owned a small coffee farm in Brazil and Heloisa's Gramma was an artisan coffee roaster both leaving in a small village in that country. With their grandparents and at a young age, they learned about the different types of beans, the roasting process, and how to welcome people with a freshly brewed cup of coffee. Their lives were intertwined with coffee trees, the heady fragrance of ripened beans, and the crackling sound of beans roasting at the kitchen wood stove. 

Driven by their entrepreneurial spirit, with lots of hope, a few suitcases, and their six-year-old son, they embarked on a journey to Canada, leaving behind their families and everything they knew. They settled in Ottawa, fueled by determination to integrate, contribute, and build a new life in a city they love and call it home. 

Ten years after landing in Canada, holding tight to the memories and knowledge gained from picking and roasting coffee beans, the couple finally had the opportunity to pursue their long-held dream of owning a coffee business. With the encouragement and support of friends, they knew it was time to transform their vision into a reality. In addition to creating employment opportunities for many other families, they tapped into their heritage and leveraged local expertise to create some of Ottawa's most extraordinary coffee blends.